MAD is a full-service digital and web agency in Ethiopia working with forward-thinking humans and organizations around the globe and offering them top-tier design, custom development, and result oriented digital marketing.

Services intro illustration
Design intro illustration


Closely working with your team, we strive to develop applications by following top UX and UI design standards out there to ensure user-friendliness. Whether it's mobile apps, websites or software , we want to help you and your users navigate easily and have the best experience


We pride ourselves in having a team with diverse skills and expertise to develop production-grade projects. To convert designs to reality, we work with a variety of programming languages and frameworks including React, Next.JS, GatsbyJs, Vue, Firebase Express, NodeJS, Swift, Kotlin, Java, Laravel and PHP.

Development intro illustration
Marketing intro illustration


We closely work with you to improve the quality and quantity of website traffic to a website or a web page from search engines. By optimizing your website and mobile applications, we strive to maximize organic(unpaid) visitor and increase your visibility on major search engines including Google, Bing, Yahoo, Play Store and App Store.

Our Specialization